PATHFINDER ID

Reveal the People
Behind Your Web Traffic

PathFinder ID is a next-generation identity resolution engine built for marketers, agencies, and data-driven teams. It turns anonymous website traffic into real, contactable leads — securely, compliantly, and at scale.

Why Choose PathFinder ID?

Powerful Lead Capturing

Most websites only identify 1–2% of their visitors. That means 98% of your traffic leaves without a trace — and often buys from a competitor instead. PathFinder ID changes that by resolving anonymous traffic into real people you can market to.

I.

Key Benefits

Instant Setup: Place a single tag on your site and start resolving visitors in under an hour.

Person-Level Data: Access names, personal emails, home addresses, job titles, income levels, and more — not just company IPs.

Audience Builder: Segment B2C and B2B audiences with 100+ demographic and firmographic attributes.

CRM & Marketing Integrations: Seamlessly enrich your CRM and activate audiences in email, Google, Facebook, and other ad platforms.

Compliance Ready: 100% CAN-SPAM, CCPA, and GDPR compliant for U.S. visitors over 18.

II.

Why PathFinder ID?

Turn Anonymous Visitors Into Leads: Capture up to 60% of previously hidden traffic and convert them into actionable prospects.

Recover Lost Revenue: Re-engage abandoners before they become your competitor’s customers.

Grow Your Audience Lists: Expand your email and retargeting lists 10x faster with verified person-level data.

Maximize ROI: Unlock higher returns on ad spend by identifying the people behind every click.

Use Cases

  • B2C Brands: Identify hidden shoppers who abandon carts, capture their emails, and re-engage them through email and social campaigns.
  • B2B Marketers: Uncover top-of-funnel prospects before they submit a form and enrich your CRM with firmographic data.
  • Customer Reactivation: Match returning visitors against your historical customer data to power upsell and cross-sell campaigns.

Success Stories

Our partners have achieved dramatic results with PathFinder ID:

  • Outdoor Retailer: Boosted retargeting ROI with a 6x return on ad spend by re-engaging hidden site visitors.
  • Construction Supplier: Reduced cost per lead from $201 to just $2.73 by enriching paid search traffic with identity data.

Expected Outcomes

  • 10x Bigger Lists: Capture up to ten times more verified emails from your site traffic.
  • 5x More Form Fills: Engage prospects before they leave and multiply qualified leads.
  • 2x Ideal Prospects: Match more visitors to your Ideal Customer Profiles and increase close rates.

Don’t pay for more traffic. Convert the visitors you already get.

Stop losing 98% of your traffic — turn visitors into leads today.

Contact Golden Path Now